TOURIST HAS DISPLAY STANDARDS.
HERE THEY ARE.
STEAMING
Each tee arrives folded and will need a quick steam or iron before hitting the floor. The heavyweight cotton holds creases and a wrinkled TOURIST tee is a missed sale. A minute per shirt makes all the difference.
DISPLAY
TOURIST™ tees are best displayed with room to breathe. Avoid cramming them onto a crowded rack. Give each colorway or location its own space so the garment can do the talking. If you're folding, a clean stack of no more than 5 units tall is ideal.
HANGERS
If you're hanging, wooden or padded hangers only. Metal or plastic hangers distort the shoulder on a heavyweight boxy blank and undercut the premium quality of the product.
PLACEMENT
Eye level is recommended. TOURIST™ sells itself once someone touches it. Your job is getting it into their hands. Front of store or first rack is ideal.
REORDERING
We recommend reordering before you're out, not after. With a 2-3 week lead time, running dry mid-season is a missed opportunity. When you're down to 3-4 units per colorway, it's time to reorder.
BRAND CARD
We've put together a 4×6 printable brand card you can display alongside your TOURIST™ tees, a quick way to tell the story for customers who want to know more. DOWNLOAD IT HERE.