Where you've been is part of who you are.
Dress accordingly.
We're TOURIST™. Department of Leisure.
We’ve replaced the average souvenir tee with a wardrobe staple, combining high-end garment design with the emotional value of travel. TOURIST™ is the nation's first premium souvenir apparel brand where refined essentials meet the places worth the drive.
Your customer just got back from a life-changing hike in Zion. They want a wearable memento that looks and feels as good as the trip itself. They're design-literate, consumer-conscious, and their standards have simply evolved.
They want a tee that lives in their permanent rotation, as considered and versatile as everything else in their capsule wardrobe. Something that archives where they've been and who they are.
The TOURIST™ tee is their new favorite shirt they could’ve dug up in their grandpa’s closet. With an intentional unisex heritage fit, it's relaxed through the body, hits just at the hip, and crafted from 100% heavyweight snow-washed cotton that wears in over time.
Each tee is printed with your destination in water-based ink and set in TOURIST™ Sans: our exclusive font hand-designed by our founder, and finished with our signature TOURIST™ neck tag.
Specific location designs are only available through selected retailers in destinations across the United States. That's intentional. It makes every location curated, collectible, and exclusive to their trip.
TOURIST™ was founded by Abby Leighton: designer and author of the award-winning book, ‘National Parks Maps’, and former national parks official souvenir designer. She built the brand because the places she loved deserved better. And so do the people who love them.
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